With all the talk about the growing tech sector in Detroit, small attention has been paid to another rising part of the economy — baked goods. Just Baked, the Livonia-based regional cupcake shop chain, took the occasion of sweet-centered Valentine’s Day to announce the opening of a fresh location inside Detroit’s Dime Building. The historic building located at 719 Griswold was bought at the end summer by Quicken Loans founder and entrepreneur Dan Gilbert’s umbrella corporation, Rock Ventures LLC (along with a string of nearby buildings). While Just Baked might be the first Detroit shop dedicated primarily to cupcakes, the store will be facing competition from the megalopolis’s many bakeries. Sinful Sweets, which has a variety of baked goods — including large-sized cakes — is fair down the street from the Dime Building, and megalopolis favorites like Cass Corridor’s Avalon Bakery, Eastern Market’s Milano Bakery, Southwest’s La Gloria Bakery and Greektown’s Astoria Pastry Shop have plenty of loyal customers. Glance at More…
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