Creative collective NAM blend reality and fantasy with their photography. Their artwork depicts a seemingly impossible earth of suspended objects; macaroons and chocolate sauce floating in midair encircling a woman lying on her back. This dream earth, though, is absolute. Using visual trickery, clever suspension techniques and photography, NAM — a graphic design and art collective based outside of Tokyo — fabricates scenes sans gravity. Immediately comprised of 10 artists, the collection formed in 2006 with graphic designer Takayuki Nakazawa and a photographer Hiroshi Manaka. “The basic theme of NAM’s creation is ‘A Fantasy in Lifetime’ since we believe we can find a fantasy fair in the reality,” they state on their website. “We try to present the ambiguousness of the recognition of what is ‘fake’ and what is ‘absolute’ by showing the setup images made in familiar spaces with familiar objects we see and employ everyday.”Glance at More…
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