‘Premium’ Menu Items Have Doubled In Last Five Years, According To Market Data

September 19, 2012

If you’ve been noticing a abundance of “premium” items on restaurant menus in recent years, you’re not alone. BurgerBusiness.com reports that according to data compiled by market research firm Mintel, the employ of the term “premium” on menus has doubled since 2007.The site references notable examples in Burger King’s fresh “Premium Chicken Menu” and the quick aliment chain’s rebranding of “BK Huge Fish” as “Premium Alaskan Fish Sandwich.” Glance at More…
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