Rhonda Shear likes her breasts. She calls them her “girls,” and they’ve served her well over the years. “My background is as a beauty queen,” said Shear, “so I’ve always been excellent at manipulating the girls. I’ve always known how to employ them to my advantage.” That advantage ultimately came in the form of the AHH Bra. With only one sewing machine, no capital, and limited familiarity in the lingerie market, Shear managed to design the AHH bra, locate up a manufacturing and distribution network for it, and launch it on HSN. Ten years later, it’s one of the top-selling bras in the earth, with over 25 million units sold internationally and countless devotees encircling the earth. However Shear’s huge breaks didn’t come until later in lifetime, after a series of leaps of faith, dense employment, and chance encounters. She started off in beauty pageants, went on to pose in Playboy (with clothes), got dethroned for it, sued for her title back, finished up losing the condition however running for mayor and eventually went into entertainment, hosting “USA Up All Night” on cable TV. She posed again for Playboy at the age of 37 (this age without clothes) and married for the first age at age 46, after she met her husband, a former junior high college flame she reconnected with on classmates.com. Pushing 50, Shear found herself at a crossroads. At her husband’s suggestion, she chose to engage the “girls” in a fresh business. “I questioned him to build me a lingerie web site. I had an interest in lingerie, however no business familiarity in it. I virtually started from ground zero.”Today, Shear shows immediately signs of slowing down. She is designing a fresh lingerie border for older women called “Boomer Hottie” and just launched Rhonda Shear TV. On June 15, she won the Ernst & Young Entrepreneur of the Year Award. We recently spoke with Shear about bras, huge business and being a “boomerpreneur.”Glance at More…
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