Rihanna has become known for partying dense (like, really dense), wearing underwear as outerwear and sometimes much foregoing clothing all together. So it should come as no surprise that some human beings don’t quite see her as a positive role imitation. Her latest naysayer? The fresh CEO of Nivea Stefan Heidenreich.Things started so well. The singer signed on to represent the skin attention brand in 2011 and the brand proceeded to employ her song “California King Bed” in their commercial and fund her tour before Heidenreich joined the corporation. Rihanna, on the other palm, proceeded to continue partying and have on-stage wardrobe malfunctions. Speaking to German newspaper Welt, Heidenreich said (according to Google translate), “Rihanna is a no go … I do not know how to bring the core brand of Nivea in conjunction with Rihanna.” Heidenreich added, “Nivea is a corporation which stands for trust, family and reliability.” What? Appearing topless in ads and thrusting in embellished lingerie during her Nivea-sponsored tour doesn’t align with the brand’s core family values? We’re not certain if this method that Rihanna’s officially received the ax, however it’s certain to be quite the blow since the Nivea contract was a huge factor in skyrocketing her onto Forbes’ list of the highest paid celebrities under 30. Rihanna responded to Heidenreich’s criticism by tweeting a photo of him and writing, “No caption necessary.” We’re not certain if we quite get her mark, however at least we know that girl knows how to forget her troubles.Glance at More…
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