Sustainable Behavior Study Shows Why People Go Green

June 14, 2012

By Jeanette Mulvey, BusinessNewsDaily Managing Editor:Understanding what makes some human beings choose to live a sustainable lifestyle while others don’t worry at all about the environmental consequences of their actions is of interest to both marketers and policymakers.If they are able to know what makes some human beings go "green" while others continue to live without regard for the environment, they might be bigger able to draft policy and market products in a path that appeals to a broader range of human beings.Glance at More…
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