Target, Neiman Marcus Enlist 24 CFDA Designers For Joint Collaboration

July 10, 2012

H&M may have landed Donatella and Karl, however Target has always been on the cutting edge of designer collaborations, from the groundbreaking Isaac Mizrahi partnership and the GO International program to the mass hysteria that was the store-wide Missoni collection and the innovative boutique-within-a-store concept, Shops At Target, just this year.Immediately Target is testing another version of designer collaboration. According to Women’s Wear Daily, the retailer has enlisted 24 CFDA designers to contribute to a limited edition holiday collection… and it’s got Neiman Marcus signed on to aid. The Target + Neiman Marcus Holiday Collection, affirm execs, will be like nothing else either store’s ever done. Both Neiman Marcus and Target have strong followings and, in this era of high-low dressing, there are surely overlap customers. However the beauty of the collection, WWD reports, is that the 50+ items will all retail at both: priced from $7.99 to $499.99, the designer goods will somehow straddle the bargain store bins and glossy department store shelves.Glance at More…
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